CollectID Evolves Into ZATAP

In a bold, transformative move, the leading "phygital" platform collectID officially announces its transition into ZATAP that was first announced in September as the company's new app and consumer-facing brand. This strategic shift to fully move to ZATAP to support both business and consumer operations reflects the company's commitment to changing the way consumers interact with brands landscape and bringing unparalleled joy to its users by enabling seamless integration between the physical and digital realms.




David Geisser, CEO and co-founder of collectID is expressing his excitement for the company's evolution in a statement that reads, "From our inception in the year 2018 to verify physical items on the internet, collectID has grown into something much more substantial. Today, we aim to create a brand that is a source of joy for consumers and resonates with our creative approach to developing physical products. This has been made achieved thanks to our committed team and our partners and we're looking forward to seeing the positive effects ZATAP will have on users and businesses."



Businesses Just One Tap Away From Your Customers



While the ZATAP's B2B operations continued to operate under the collectID name, following the announcement of ZATAP in September, they will now be operating within the ZATAP Business under the ZATAP Business umbrella. This shift demonstrates ZATAP's determination to offer a distinctive platform for brands to interact with their customers in a way they have never before. This technology guarantees authenticity of products and transforms every product into an engaging storyteller, creating stronger bonds with consumers.



The major part of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:




Content Management System: Dynamically Add Content, Run Campaigns



Data & Insights: CRM to Track Product Interactions and User Engagement




Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API




Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code




Support Services including Customer Support for End Users Strategy Consulting, Help with Content Production & Marketing Execution





ZATAP is poised to set the benchmark for phygital industry and is paving the way for a future in which products are not just authentic but also attract. Geisser adds, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."


Consumers are just one tap away from the ZATAP Experience


ZATAP gives consumers an experience that is revolutionary. ZATAP allows them to not only authenticate the products they purchase but also to immerse themselves in the distinct stories and experiences each product provides.



Features of Owning a ZATAP Product:



Digital Meets Physical ZATAP bridges the gap between physical and digital worlds, providing customers with an immersive experience where customers are able to access unique content and offers, as well as rewards and utilize their services in the digital dimension (i.e. gaming on video).




Authentication System: The app has a state-of-the-art authentication system, leveraging ZATAP's proprietary technology. The system, which is made up with encrypted NFC tags as well as blockchain, provides the best security level available in the marketplace that allows users to check whether they're buying genuine goods without hesitation.




Ticketing: Products may be used to obtain an entry ticket to venues or special events, using the potential of a product for access to exclusive events.







About ZATAP



ZATAP is an innovative Product Cloud Platform that redefines the way consumers connect to their favourite brands. Their aim is to create a positive experience for people by connecting physical goods with the digital dimension and delivering a truly immersive physical experience for etextpad.com both fans and consumers. With headquarters in Switzerland as well as New York City, ZATAP is a partner for global companies such as Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.