CollectID Transforms Into ZATAP

In a bold and transformative move, the world's leading "phygital" platform collectID officially announces its evolution into ZATAP, which was first introduced in September as the company's new app and consumer-facing brand. The strategic decision to completely change to ZATAP in both business and end-consumer operations reflects the company's commitment to reshaping the consumer-brand interaction landscape and bringing unparalleled joy to its users by enabling seamless connectivity between digital and physical worlds.




David Geisser, CEO and co-founder of collectID, expresses his enthusiasm for the company's evolution in a statement that reads, "From our inception in 2018, to authenticate physical goods on the internet, collectID has grown into something much more substantial. The company's goal is to create a brand that delights users and matches our innovative approach to creating 'phygital' products. This is possible thanks to our dedicated team and our partners We are excited to witness the positive effects ZATAP has on users and businesses."



Businesses: One Tap Away from Your Customers



The business's B2B operations continued under the collectID name after announcing ZATAP on September 1, they will transition to operate within ZATAP Business. ZATAP Business under the ZATAP Business umbrella. The change demonstrates ZATAP's desire to provide a unique platform for brands to engage with their consumers like never before. This technology guarantees authenticity of products and makes every product an engaging storyteller, creating stronger bonds with customers.



The major part that makes up ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:




Content Management System: Dynamically Add Content, Run Campaigns



Data & Insights: CRM to Track Product Interactions and User Engagement




Front End: https://notes.io/widHm EZETAP Mobile App, Customer Mobile App, Web-App, API




Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code




Support Services including Customer Support for End Users, Strategy Consulting, Assistance in Content Production and Marketing Execution





ZATAP is poised to set the standard for phygital products in the market creating a future where the products don't just validate but also attract. Geisser adds, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."


Consumers Just One Tap Away From the ZATAP Experience


ZATAP provides consumers with a revolutionary experience. The application enables them to not only authenticate the products they purchase but also get absorbed in the unique stories and experiences that each product has to offer.



Features of Owning a ZATAP Product:



Digital meets Physical: ZATAP connects the digital and physical worlds by providing users with an immersive experience in which customers have access to special content, deals and rewards, and also use their products in the digital dimension (i.e. video games).




Authentication System: The app offers a revolutionary authentication system, leveraging ZATAP's exclusive technology. This system, powered by a combination with encrypted NFC tags and blockchain ensures the highest level of security that is available and allows users to confirm the authenticity of their merchandise with confidence.




Tickets: These products can be used to obtain tickets to events or special events, using the power of a ticket to gain access only.







About ZATAP



ZATAP is an innovative Product Cloud Platform that redefines how consumers interact with their favorite brands. Their mission is to create a positive experience for people by bringing physical products into the digital dimension and delivering a truly immersive physical experience for both fans and consumers. ZATAP has the offices of Switzerland as well as New York City, ZATAP works with businesses globally like Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.