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Online Shopping Figures For the UK

Since its infancy the market for online retail has grown steadily. This is especially evident in the UK where e-commerce accounts for 20% of all retail sales.

Many shoppers use online shopping to research brands prior to purchasing, and 45% like to "buy online, pick up in store". This is an interesting shift in the way people shop that bricks-and-mortar stores should take note of.

1. Online retail sales in the UK

It's hard to deny that online retail sales in the UK have grown significantly in the last few years. In fact, according to 2023 statistics the B2C e-commerce market is expected to grow to nearly $120 billion by next year. This increase is the result of changing consumer shopping patterns and the adoption by retailers of digital transformation technologies. As a result bricks and mortar shops are seeing a decline in popularity as more consumers are turning to online retailers for their purchases.

With this in mind, it's essential for both omni channel and pureplay retailers to understand what drives customers to purchase online. To help you do this, we've compiled a collection of retail sales figures and statistics that are both eye-opening as well as informative.

Fashion is the most sought-after retail industry in the UK accounting for 28 percent of all ecommerce sales. This is probably due to a wider selection of items available and the convenience of being in a position to try on clothes without leaving the comfort of your home. Electronics is the second most popular, with 16% of the sales made through e-commerce. This is probably due to the constant need for new devices as well as the desire to keep up with the latest technology. Hobbies and leisure products are also popular items to purchase jolie papier online shop uk amazon, accounting for 15% of all e-commerce sales.

When asked why they shop online, 57% said it was because of convenience. In addition, 48% of them cited price comparison and 37% stated that they were looking for discounts or special offers. These findings indicate that UK shoppers are less price-driven than their European counterparts, and are more focused on convenience and a wide variety.

2. online shopping figures uk shopping in the UK

Shopping online is a common aspect of life for a lot of UK residents. Be it for groceries, electronics, or fashion - almost half of UK residents over the age of 65 have made a purchase online in the past year alone. With a variety of payment methods available buyers can also pick the best time and method for their purchases to be delivered.

Accessibility, convenience, and price are among the top reasons why consumers shop online. In fact, 57% of people cite convenience as the primary reason for purchasing online. Additionally, 48% cited lower prices while 37% said they have a wider choice of options.

UK consumers are also becoming more environmentally conscious in their shopping online. 79 percent of UK customers recycle boxes and other packaging materials from their online purchases. They can take action if their orders are not packaged in an eco green manner.

Some customers wish to make their online shopping experience more personal. They are not just trying to reduce their environmental impact but also to reduce their carbon footprint. For example, 35 percent of UK consumers have purchased clothing, footwear, or accessories from a retailer that has their size information stored. This allows them to bypass the return process and obtain what they want faster.

It is interesting to consider that UK customers are reported to be more willing than ever to wait for online orders. This could be due to the fact that they are more used to the slow delivery times and have a better understanding of the time it takes for an item to arrive in the mail.

3. Online shopping in the UK in accordance with the age range

Shopping online is extremely popular in the UK. The most popular items to purchase are clothes and accessories, followed by groceries, and finally media like movies and music. Shopping online is very popular in the UK particularly during the annual Black Friday sales and Christmas sales. These events are extremely convenient for consumers. It is also easy to compare prices and products online when making these types of purchases.

It is crucial to understand that online shoppers come from a variety of backgrounds. This is why it is crucial for online retailers to know the demographics their customers are seeking when they purchase products. It is also important to know how long each type of consumer spends online. The younger generation, for instance, is more likely to use mobile devices to shop than any other group. This is because this age group is time-poor and will use multiple devices to accomplish online tasks.

The older generation tends to be more conservative in their purchasing habits and less influenced by advertising on the internet. They also prefer visiting high-end stores to feel and touch products before making a decision. This does not mean they won't shop online. The convenience and ease of online shopping are still appealing.

A second interesting factor to take into consideration when shopping online is that older generations are more likely than younger generations to expect and request free shipping on all their purchases. They are also more likely to leave carts if shipping charges seem excessive. Additionally, 61% of over 55s say that they will add more items to their cart in order to meet the threshold of free delivery.

4. Online shopping in the UK depending on gender

In the UK, men and women are equally likely to shop online. Women are more likely than men to make big purchases like electrical appliances and furniture. Both groups are more likely to buy clothing household and garden products as well as consumer electronics and products for beauty and health.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies 70% of consumers were influenced by the response of retailers to the COVID-19 outbreak. 69% of those customers searched for brands that were supportive and worked closely with their local community.

The most popular online shopping products in the UK are footwear and clothing. In fact, 62 percent of female British online shoppers purchased these items in 2020. However, online sales aren't restricted to the clothing sector with a wide range of other items available, including jewellery, kitchenware, and sports goods.

Online shopping has become increasingly popular to find the best deals. Some experts predict that by 2024, online sales could make up nearly a third of retail sales.

Some retailers are struggling with the rising popularity of online Shopping figures uk shopping while others are thriving. Particularly the rise of online sales for health, fashion and beauty, home and gardening as well as consumer electronic.

The trend of purchasing online for these items is likely to continue to increase in the coming years. With the number of people with access to the internet continuing to increase, it is anticipated that customers will opt for online shopping in the near future. With the increasing popularity of this method of shopping, it's important for retailers to ensure their websites are optimized for mobile devices and that they offer an easy and secure checkout process.

5. Online shopping in the UK by region

The UK is a top European ecommerce market. When shopping online the British consumers are influenced primarily by price, convenience and the variety of items. These factors make it an ideal opportunity for retailers to improve their online presence and offer a seamless online shopping experience.

In the COVID-19 pandemic, online sales increased dramatically as people sought out safe and convenient alternatives to shopping. This trend has continued post-pandemic as consumers continue to choose online shopping as a viable alternative.

Shopping online is a large portion of the UK retail economy Some estimates suggest that it will comprise three-quarters of all retail sales in 2024. This is because of the growing acceptance of e-commerce by customers and technological advances.

57% of UK online shoppers claim that convenience is the primary reason they shop online. This is followed closely by 48% who say that it is easier to discover special deals and offers as well as 37% of shoppers say there's a wider selection of products available online. In Europe the majority of consumers cite the lower cost as a primary factor for their decision to buy online.

The online shoppers are also keen to test new brands and products. Online consumers are open to trying new products and brands. Half of them are willing to try them when they shop on marketplaces such as Amazon. UK shoppers are in love with the buy now, pay later checkouts. 29 percent of online shoppers have made use of this method in the last year.

A strong online return policy for the UK is also a key aspect of ecommerce. The majority of online buyers (59 percent) will research the returns policy of a retailer prior purchasing, and a majority will expect the seller to be responsible for the return and payment shipping.