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Online Shopping Figures For the UK

Since its humble beginnings the market for online shopping has grown steadily. This is evident especially in the UK where e-commerce is responsible for 20% of retail sales.

Many shoppers use online shopping to research brands before making a purchase and 45% of them prefer to "buy online, pick up in store". This is an interesting shift in consumer behaviour that bricks-and-mortar stores should take note of.

1. Retail sales online in the UK

It's not difficult to see that sales of online retail in the UK have risen significantly over the past few years. According to data from 2023, the B2C market for online shopping is expected to reach $120 billion in the next year. This increase is the result of changing consumer shopping patterns and the adoption by retailers of digital transformation technologies. As a result, bricks and mortar stores are losing popularity as more consumers prefer online stores for their purchases.

With this in mind, it's important for both pureplay and omni channel retailers to know what motivates consumers to buy online. To help you do this, we've put together an assortment of sales figures and stats that are both eye-opening and shocking.

Fashion is the most sought-after retail sector in the UK accounting for 28 percent of all ecommerce sales. This is probably due to a wider selection of products accessible and the convenience of being in a position to try on clothes without having to leave the comfort of your home. Electronics is the second most popular with 16% of e-commerce sales. This is likely due to the constant need for new gadgets and a desire to keep up with most recent technology. Hobbies and leisure products are also a popular purchase online, with 15% of all e-commerce sales.

When asked about the reason they shop online, 57% of respondents mentioned convenience. Then, 48% mentioned price comparison, while 37% stated that they were seeking discounts or special deals. These findings suggest that UK shoppers are less price-driven than their European counterparts and are more focused upon convenience and a wide product selection.

2. Online shopping in the UK

Online shopping is becoming a regular part of the lives of many UK customers. Nearly half of UK residents aged 65 and older have made a purchase online in the last year. Shoppers can choose from a range of payment options, and decide the time and method they'd like their products delivered.

Accessibility, convenience, and price are among the top reasons why customers shop online. In fact, 57% of people cite convenience as their main reason for purchasing Online shopping figures uk. In addition, 48% mentioned lower prices as an additional advantage, while 37% cited the availability of more options.

The shopping habits of UK consumers are also becoming more eco-conscious. For example 79 percent of UK online shoppers say they recycle boxes and other packaging materials that they use in their purchases. They may even take action if think their purchases aren't being delivered in environmentally friendly packaging.

Some customers are looking to make their shopping experience more personal. They are not just trying to reduce their environmental impact, but also reduce their carbon footprint. For instance, 35 percent of UK customers have bought clothing, footwear, or accessories from a retailer that has their size information stored. This lets them skip the return process and get what they want quicker.

Incredibly, UK consumers are reported to be more willing to wait for their online orders than they were during the pandemic. This could be due to the fact that UK consumers are more accustomed to the slow delivery times and understand the length of time it takes to receive an item via the mail.

3. Online shopping in the UK by the age group

Shopping online in the UK is a very popular pastime for many people. Clothes and accessories are the most popular items, followed by groceries, and media like music and movies. Online shopping is very popular in the UK, especially during the annual Black Friday sales and Christmas sales. This is due to the fact that people find these sales convenient. Comparisons of prices and products are also possible when making these purchases.

It is crucial to understand that online shoppers are diverse. This makes it vital for ecommerce companies to understand the type of customer they are looking for when purchasing products. In addition, it is also important to be aware of how much time each age group spends shopping online. For example, the younger generation is more likely to shop using mobile devices than any other age group. This is due to the fact that this age group is time-poor and will use multiple devices to complete online tasks.

The older generation tends to be more cautious in their buying habits and less influenced by advertising on the internet. They also prefer to go to high-end stores to feel and touch products before making a final decision. But this doesn't mean that they won't buy online because the convenience and ease of use of online shopping remains very appealing to them.

Another important aspect to take into consideration when it concerns online shopping is that older generation is more likely to demand and demand free delivery on all their purchases. Additionally they are more likely to abandon their shopping carts if they think that shipping costs are too high. In addition, 61% of those over 55 say they'll add more items to their carts to get to the free delivery threshold.

4. Online shopping in the UK by gender

Both genders in the UK are equally likely to shop for goods on the internet. However women are more likely to make big purchases, such as electrical appliances or furniture, than men. Both groups are more likely to purchase clothing, home and garden products as well as consumer electronics and products for beauty and health.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to research, 70% of shoppers were influenced by the response of retailers to the COVID-19 outbreak. 69% of customers looked for brands that supported and were in close contact with their local communities.

Shoes and clothing are the most requested items for online shopping in the UK. In fact, 62 percent of female British online shoppers bought these items in the year 2020. Online sales aren't limited to clothing. Other items such as kitchenware, jewelry, and sports goods are also available.

This is why online shopping is becoming more popular as a way to find the best prices on these products. Some analysts estimate that by 2024 online sales could make up more than a third of all retail sales.

While some retailers struggle to cope with the increase in online shopping, other are thriving. Particularly the rise of online sales for health, fashion and beauty as well as gardening and home and consumer electronic.

The trend of buying these items online is expected to continue expand in the coming years. As the number of internet users increases it is expected that online shopping will increase in popularity in the near future. As online shopping is becoming more popular, retailers should ensure that their websites are optimized for mobile devices. They should also offer a simple and secure checkout process.

5. Online shopping in the UK by region

The UK is a top European online retail market. When shopping online the customers of the UK are mostly influenced by convenience, price, and the variety of items. These factors make it a great opportunity for retailers to build their online presence and provide a seamless online shopping experience.

During the COVID-19 pandemic online sales grew dramatically as consumers chose secure and convenient alternatives to shopping. This trend has continued post-pandemic as consumers continue to choose online shopping as a viable alternative.

Online shopping is a major component of the UK retail industry, with some estimates suggesting that it will account for one-third of all retail sales by 2024. This growth is a result of the growing acceptance of ecommerce by consumers and technological advancements.

In the UK 57% of online shoppers cite convenience as the main reason for them to shop online. This is followed closely by 48% who highlight that it is easier to find special offers and deals as well as 37% of shoppers say there's a wider selection of merchandise available online. In Europe more than half of consumers cite the lower cost as a primary factor in their decision to buy online.

Online shoppers are also willing to try new brands and products. Almost 25% of shoppers online grocery stores that ship have purchased products that they've never purchased on the high-street previously, and a majority are willing to try new products when shopping on the marketplaces like Amazon. UK customers are awed by the buy now, pay later checkouts. 29 percent of buyers who shop online have used this option in the past year.

Additionally, a strong online return policy is a vital aspect of the online shopping landscape for the UK. The majority of online shoppers (59%) check the return policy of a retailer prior to buying, and nearly half of them expect the seller to arrange and pay for return shipping.