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Online Shopping Figures For the UK

Since its humble beginnings, the online retail market has continued to grow. This is especially evident in the UK where e-commerce accounts for 20% of retail sales.

Many people shop online to research brands before making a purchase, and 45% like to "buy online, then pick up in store". This is a shift in consumer habits that brick-and mortar shops must be aware of.

1. Online retail sales in the UK

It's hard to deny that online retail sales in the UK have seen a significant increase in the last few years. According to 2023 statistics the B2C online market is predicted to reach almost $120 billion next year. This growth is a result of shifting consumer habits and the adoption by retailers of digital transformation technologies. Bricks and mortar stores are losing popularity as consumers increasingly prefer online retailers.

To achieve this, it's essential that both omni-channel and pureplay retailers understand what motivates shoppers to purchase online. We've compiled statistics and figures for retail sales that are both eye opening and revealing to help you.

Of all the sectors of retail, fashion is the most well-known with 28% of all e-commerce sales in the UK. This is likely due to the availability of a larger range of merchandise and the convenience of trying on clothes without leaving home. Electronics is second, with 16% of e-commerce sales. This is probably due to the constant demand for new gadgets and the desire to stay current with the latest technology. Online sales of hobbies and leisure products account for 15% of all ecommerce sales.

When asked about the reason they shop online, 57% of respondents mentioned convenience. This is followed by 48% who cited price comparison and 37% said they were looking for special discounts or offers. These results suggest that shoppers in the UK are less price driven than their European counterparts and are more focused on convenience and a large product range.

2. Online shopping in the UK

Shopping online is becoming part of the daily routine for many UK customers. Nearly half of UK people aged 65 and older have made a purchase on the internet in the last year. Shoppers can choose from a variety of payment options, and decide the time and method they'd like their purchases delivered.

Price, convenience and accessibility are among the top reasons why consumers shop online. In fact, 57% of online shoppers cite convenience as the main driver behind their shopping habits. Additionally, 48% of them cited lower prices as another benefit, while 37% mentioned an increased selection of options.

The habits of online shopping among UK consumers are also becoming more eco-conscious. For instance, 79% of UK online shoppers report that they recycle boxes and other packaging materials that they use in their purchases. They may be able to take action if they find that their purchases are not packaged in a sustainable ecologically friendly way.

Certain consumers are looking to make their online shopping experience more personal. They are not just trying to reduce their environmental impact but also to reduce their carbon footprint. For example 35% of UK customers have purchased clothing, footwear, or accessories from a retailer that has their measurements on file. This lets them skip the return process and get what they need faster.

It is interesting to note that UK consumers are reported to be more eager than ever to wait for online orders. This could be because UK shoppers are more accustomed to the slower delivery time and know how long it takes to receive an item in the mail.

3. Online shopping in the UK according to the age range

Shopping online is extremely popular in the UK. Clothes and accessories are the most sought-after purchases followed by groceries and entertainment such as movies and music. Online shopping is very popular in the UK, especially during the annual Black Friday sales and Christmas sales. These events are extremely convenient for consumers. It is also easy to compare prices and products online when making these types of purchases.

It is important to know that online shoppers are a diverse group. This makes it essential for e-commerce businesses to know the type of customer they are searching for when buying products. It is also important to understand how much time each type of consumer spends online. For example, the younger generation is more likely to shop using mobile devices than any other age group. This is due to the fact that this age group is busy and uses multiple devices to complete online tasks.

The older generation however tend to have more shrewd purchasing habits and are less influenced by advertisements on the internet. They also tend to visit high street stores to see and touch products prior to making a purchase. But this doesn't mean that they won't buy online because the convenience and ease of use of online shopping remains very appealing to them.

Another interesting aspect to think about when it comes to online shopping is that older generations are more likely to demand and expect free delivery on all their purchases. They are also more likely to abandon carts when shipping costs appear excessive. In addition 61% of those over 55 say that they will add more items to their carts in order to reach the free delivery threshold.

4. Online shopping in the UK in accordance with gender

Men and women in the UK are equally likely to purchase products on the internet. Women are more likely than men to make major purchases like electrical and furniture. Both groups are more likely to purchase fashion cosmetics, health and beauty products gardening, home and garden and consumer electronics.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have shown that 70% of shoppers are influenced by how a retailer responded to the COVID-19 pandemic, with 69% of them seeking out brands that are supportive of and work closely with their local communities.

The most popular online shopping items in the UK are footwear and clothing. In fact, 62% of British women who shop online bought these items by 2020. However the online sales don't just apply to the clothing sector, with a variety of other items available, like kitchenware, jewellery and sports items.

Online shopping is becoming increasingly popular to find the most affordable bargains. In fact, some analysts predict that ecommerce sales will account for nearly one-third of all retail sales in 2024.

Some retailers are struggling with the rise of online shopping, whereas others are flourishing. In particular, online sales are booming for health, fashion, beauty, home and online shopping figures uk gardening and consumer electronics.

The trend for buying these products online is likely to continue to expand in the years ahead. As the number of people who use the internet is growing it is anticipated that online shopping will increase in popularity in the near future. With the growing popularity of this method of shopping, it's essential for retailers to make sure their sites are optimized for mobile devices and that they offer an easy and secure checkout process.

5. Online shopping in the UK by region

The UK is a major European online marketplace. The majority of its customers are influenced convenience, price and a wide range of products when they shop online. These factors make it an ideal location for retailers looking to improve their web presence and offer seamless shopping.

During the COVID-19 Pandemic, online sales increased dramatically as consumers chose safer and more convenient options for shopping. This trend has continued even after the outbreak as consumers continue to embrace shopping online as an alternative.

online shopping figures uk shopping is a significant portion of the UK retail industry, with some estimates suggesting that it could account for one-third of all retail sales by 2024. This is because of the increasing adoption of e-commerce by consumers as well as technological advances.

57% of UK online shoppers claim that convenience is the main reason why they shop online. The 48% who say it's easier to find bargains and special deals and the 37% who claim there's a wider selection of merchandise available online are behind. This is in contrast to Europe where a higher proportion of shoppers cited lower prices as the primary reason for their choice to shop online.

Consumers are also willing to try new brands and products when they shop online. Online consumers are open to trying new brands and products. Half of consumers are willing to try new brands when they shop on marketplaces such as Amazon. UK customers are awed by the buy now and pay later checkouts. 29 percent of buyers who shop online have made use of this method in the past year.

A strong online return policy for the UK is also a key aspect of e-commerce. The majority of online buyers (59 percent) will research the returns policy of a retailer prior buying, and nearly half will expect the seller to be responsible for both the return and payment shipping.