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Online Shopping Figures For the UK

The market for online retailers has grown exponentially since its humble beginnings. This is evident especially in the UK where e-commerce accounts for 20% of all retail sales.

Many consumers use online shopping to research brands prior to purchasing and 45% of them prefer to "buy online, pick up in store". This is a fascinating shift in the way people shop that bricks-and-mortar stores should pay attention to.

1. Online retail sales in the UK

It's hard to deny that online retail sales in the UK have risen significantly over the past few years. In fact, according to data from 2023 the B2C e-commerce market is expected to reach nearly $120 billion by next year. This increase is the result of shifting consumer habits and the widespread adoption by retailers of digital transformation technologies. Bricks and mortar stores are losing popularity as customers increasingly prefer online retailers.

To do this, it's essential that both pureplay and omnichannel retailers understand what draws shoppers to purchase online. To help you understand this, we've put together an assortment of retail sales figures and statistics that are both eye-opening and informative.

Of all the sectors of retail that are available, fashion is the most well-known, accounting for 28% of all e-commerce sales in the UK. This is likely due to the availability of a wider selection of products and the convenience of trying on clothes without leaving the house. Electronics is the second most popular item, accounting for 16% of the sales on e-commerce. This is probably due to the constant need for new gadgets and the need to keep up with latest technology. online shopping Figures uk sales of leisure and hobbies products account for 15% of all ecommerce sales.

When asked about the reason they shop online, 57% cited convenience. In addition, 48% of them cited price comparison, while 37% stated that they were looking for discounts or special offers. These findings indicate that UK shoppers are less price-driven than their European counterparts, and are more focused upon convenience and a broad product variety.

2. Online shopping in the UK

Online shopping is becoming a regular part of the lives of many UK consumers. Be it for groceries, electronics or even clothes - more than half of UK residents over 65 have made an online purchase in the past year alone. Shoppers can choose from a range of payment options, and decide when and how they want their products delivered.

Price, convenience and accessibility are among the top reasons why shoppers shop online. In fact, 57% of shoppers who shop online mention convenience as the primary reason for their shopping habits. Additionally, 48% of them cited lower prices as a advantage, while 37% cited an increased selection of options.

UK consumers are also becoming more environmentally conscious when it comes to their shopping online. 79 percent of UK customers recycle boxes and other packaging materials from their online purchases. They can take action if their orders are not packaged in an eco green manner.

Certain consumers are looking to make their online shopping experience more personal. They are not only trying to reduce their environmental impact, but also reduce their carbon footprint. For example, 35 percent of UK customers have purchased clothes, footwear, or accessories from a retailer that has their measurements on the file. This lets them skip the return process, and to get what they want quicker.

It is interesting to know that UK customers are reported to be more eager than ever before to wait for online orders. This may be because they are more accustomed to the slow delivery times and are more aware of the time it takes for an item to be delivered in the mail.

3. Online shopping in the UK according to age group

Shopping online is a huge hit in the UK. Clothing and accessories are among the most popular items followed by groceries and media such as music and movies. Shopping online is very popular in the UK particularly during the annual Black Friday sales and Christmas sales. This is because people find these sales convenient. Online comparisons of products and prices are also possible when making these purchases.

It is important to note that online shoppers are diverse. This is why it is crucial for e-commerce businesses to understand the demographics their customers are seeking when they purchase products. It is also important to know how much time each group of shoppers spends online. For instance, the younger generation is more likely to shop on mobile devices than any other age group. This is due to the fact that this age group is very time-poor and will use multiple devices to accomplish online tasks.

The older generation are, however, likely to have more shrewd purchasing habits and are less swayed by the online ads. They also tend to visit stores on the high street to look at and feel products before making an purchase. This does not mean they won't shop online. The convenience and ease of shopping online are still very appealing.

Another important aspect to take into consideration when it is about online shopping is that the older generation is more likely to demand and demand free delivery on all their purchases. They are also more likely to leave carts if shipping costs seem excessive. Additionally, 61% of over 55s say they'll add more items to their cart in order to meet the free delivery threshold.

4. Online shopping in the UK in accordance with gender

Men and women in the UK are equally likely to shop for items online. However, women are more likely to make big purchases, such as electrical appliances or furniture than men. Both groups are more likely to buy clothing products, home and garden items as well as consumer electronics and products for beauty and health.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies 70% of shoppers were influenced by the response of retailers to the COVID-19 outbreak. 69% of these shoppers looked for brands that supported and collaborated with their local community.

Clothing and shoes are the most requested items for online shopping online site clothes in the UK. In fact, 62% of female British us online shopping sites for clothes shoppers bought these items in 2020. However, online sales aren't restricted to clothing with a wide range of other products available like kitchenware, jewellery and sports equipment.

In the process, online shopping is becoming more popular as a way to find the best prices on these products. Some experts predict that by 2024, online sales could make up almost one third of retail sales.

While some retailers are struggling to keep up with the growth in online shopping, other are thriving. Online sales are increasing in health and wellness gardening, home and garden and consumer electronic.

In the near future the future, online shopping for these products is expected to continue to grow. As the number of internet users increases it is expected that online shopping will become more popular in the near future. With the growing popularity of this method of shopping, it's important for retailers to ensure their websites are optimized for mobile devices and that they offer an easy and secure checkout process.

5. Online shopping in the UK by region

The UK is among the top European online marketplaces. The majority of its customers are influenced the ease of shopping, the price and a vast selection of products when they shop online. These factors make it an ideal spot for retailers who wish to improve their web presence and provide an easy shopping experience.

In the COVID-19 pandemic, online sales grew dramatically as consumers chose safer and more convenient options for shopping. This trend has continued post-pandemic as consumers continue to embrace online shopping as an attractive alternative.

Online shopping is a significant portion of the UK retail industry, with some estimates suggesting that it will account for three-quarters of all retail sales in 2024. This growth is fueled by the growing popularity of e-commerce among consumers and advancements in technology.

In the UK 57% of shoppers who shop online cite convenience as the main reason they shop online. This is closely followed by 48% who state that it is easier to discover special deals and offers, and 37% who claim that there's a greater variety of products that are available online. In Europe, a higher proportion of shoppers cite lower prices as a major reason for them to buy online.

Online shoppers are also eager to test new products and brands. About 25% of shoppers online have bought products they've never purchased on the high street before, and half are willing to try new products when shopping on an online marketplace like Amazon. Pay-as-you-go checkouts are a common choice for UK shoppers, with 29% of online shoppers using the buy now pay later option over the last year.

A solid return policy for online purchases for the UK is also a crucial aspect of e-commerce. The majority of online shoppers (59 percent) go through the return policy of the retailer prior to buying, and nearly half expect retailers to arrange and pay for return shipping.