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Online Shopping Figures For the UK

Since its humble beginnings the market for online retail has grown steadily. This is especially evident in the UK, where ecommerce represents 20% of retail sales.

Many consumers use online shopping to research brands prior to purchasing, and 45% like to "buy online, then pick up in stores". This is a shift in consumer habits that brick-and mortar shops should be aware of.

1. Online retail sales in the UK

It's not a secret that sales on retail websites have grown significantly in the UK over recent years. In fact, according to data from 2023 the B2C market for e-commerce is set to hit almost $120 billion by the year 2023. This growth is driven by the changing habits of consumers and the adoption of digital transformation technologies by retailers. In the end, bricks and Online Shopping Figures Uk mortar stores are experiencing a decline in popularity as more customers turn to online famous shopping sites retailers to make their purchases.

With this in mind, it's essential for both omni channel and pureplay retailers to know what motivates shoppers to buy online. We've collected retail sales figures and stats that are both eye opening and revealing to help you.

Fashion is the most sought-after retail sector in the UK accounting for 28 percent of all online sales. This is probably due to a greater variety of items that are available and the convenience of being capable of trying on clothes without leaving the comfort of your home. Electronics is second, with 16% of all e-commerce sales. This is likely due to the constant need for new gadgets and the desire to keep up with the most recent technology. Leisure and hobbies are also popular items to purchase online, with 15% of all e-commerce sales.

When asked about the factors that drive shoppers to shop online 57% of UK customers cited convenience as the primary reason. This is followed by 48% who cited price comparison and 37% stated they were looking for special discounts or offers. These results suggest that consumers in the UK are less influenced by price than their European counterparts, and are more focused on convenience and a wide selection of products.

2. Online shopping in the UK

Shopping online has become a daily part of life for many UK residents. It doesn't matter if it's for groceries, electronics or even clothes - more than half of UK residents over the age of 65 have made an online purchase in the past year alone. With a variety of payment methods available customers can also decide the best time and method for their goods to be delivered.

Convenience, price and availability are among the top reasons why shoppers shop online. In fact 57% of online shoppers cite convenience as the main driver behind their shopping habits. Then, another 48% cited lower prices, while 37% cited a wider variety of options.

The habits of Online Shopping Figures Uk shopping among UK customers are also becoming more environmentally conscious. For example, 79 percent of UK online shoppers report that they recycle boxes and other packaging materials they have purchased from their purchases. They may even take action if believe that their packages are not being delivered in environmentally friendly packaging.

Some consumers are looking to make their shopping experience more personal. They are not just trying to reduce their environmental impact but also reduce their carbon footprint. For instance, 35% of UK shoppers have bought clothes, footwear, or accessories from a retailer with their size information stored on the file. This lets them avoid the return process and obtain what they want faster.

It is interesting to know that UK shoppers have been reported to be more eager than ever before to wait for online orders. This could be due to the fact that UK customers are more used to the slow delivery times and are aware of how long it takes to receive an item via the mail.

3. Online shopping in the UK according to the age group

Shopping online is extremely popular in the UK. The most popular items to purchase are clothes and accessories followed by food items, and finally media like movies and music. Shopping online is also popular in the UK during the annual Black Friday and Christmas sales. This is because people find these sales convenient. Comparisons of prices and products are also feasible when making these purchases.

It is important to know that online shoppers come from a variety of backgrounds. This makes it essential for ecommerce companies to understand what their target audience is searching for when buying products. It is also essential to know how much time each type of consumer spends online. The younger generation, for instance, is more likely to use mobile devices to shop than any other group. This is because this age group is time-poor and will use multiple devices to complete online tasks.

The older generation are, however, likely to have more cautious buying habits and are less influenced by online advertising. They also prefer visiting high-street stores to feel and touch products before making a decision. However, this doesn't mean that they won't buy online due to the convenience and ease of use of online shopping is still attractive to them.

A second interesting factor to take into consideration when shopping online is that older generations are more likely than younger generations to expect and demand free shipping on all their purchases. They are also more likely to abandon carts if shipping costs seem excessive. Furthermore, as many as 61% of those over 55 say that they will add additional items to their shopping carts in order to reach a free delivery threshold.

4. Online shopping in the UK according to gender

Women and men in the UK are equally likely to purchase items online. Women are more likely than men to make large purchases such as electrical appliances and furniture. Both groups are more likely to shop for fashion cosmetics, health and beauty products as well as home and garden and consumer electronics products.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have revealed that 70% of shoppers are influenced by the way a retailer responded to the COVID-19 epidemic, with 69% of them seeking out brands that are supportive of and work closely with their local communities.

Clothing and shoes are the most popular products to buy online in the UK. In fact, 62 percent of female British online shoppers bought these items in the year 2020. However online sales aren't limited to clothing and there are a myriad of other products on sale, including jewellery, kitchenware, and sports items.

This is why online shopping is becoming increasingly popular as a method to find the best prices on these items. Some analysts estimate that by 2024 the sales from e-commerce could be more than a third of all retail sales.

Some retailers are struggling with the growth of online shopping, whereas others are thriving. Online sales are growing in fashion, health and wellness, home and garden, and consumer electronic.

In the future the online shopping market for these products is expected to increase. With the number of people who have access to the internet increasing, it is anticipated that customers will opt for online shopping in the near future. With the increasing popularity of this method of shopping, it is crucial for retailers to ensure that their sites are optimized for mobile devices and provide a secure and easy checkout process.

5. Online shopping in the UK by region

The UK is a major European online retail market. When it comes to online shopping the British consumers are influenced primarily by convenience, price, and the variety of items. These factors make it a perfect location for retailers to improve their online presence and offer a seamless online shopping experience.

During the COVID-19 Pandemic, online sales increased dramatically because consumers were looking for safer and more convenient alternatives to store purchases. This trend has continued following the pandemic as consumers continue to buy online as an alternative.

Online shopping is a significant component of the UK retail industry Some estimates suggest that it could account for a third of all retail sales in 2024. This growth is fueled by the growing popularity of e-commerce among consumers and advances in technology.

In the UK, 57% of online shoppers cite convenience as the main reason they shop online. This is followed by 48% who say that it is easier to find deals and special offers, and 37% of shoppers say there's a greater variety of products available online. This is in contrast to Europe where a higher percentage of consumers cited lower prices as the main reason behind their choice to shop online.

The online shoppers are also keen to test new products and brands. Almost 25% of shoppers online have purchased products that they've never seen on the high-street before, and half are willing to try new items when purchasing from a marketplace like Amazon. UK shoppers are in love with the buy now, pay later checkouts. 29 percent of online shoppers have used this option in the past year.

In addition to this, a robust online return policy is a crucial aspect of the online shopping environment in the UK. A majority of online buyers (59 percent) look up a retailer's return policy before purchasing, and nearly half expect retailers to arrange and pay for return shipping.