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Online Shopping Figures For the UK

Since its humble beginnings the market for online shopping has grown steadily. This is especially evident in the UK where ecommerce is responsible for 20% of retail sales.

Shopping online is a common method for consumers to look up brands and make purchases. 45% of them prefer to "buy online and then pick it up in-store". This is a change in consumer habits that brick-and mortar shops must be aware of.

1. Online retail sales in the UK

There's no denying that retail sales online have risen significantly in the UK over recent years. According to the 2023 statistics, the B2C online market is expected to reach almost $120 billion by the end of the year. This increase is the result of shifting consumer habits and the adoption by retailers of digital transformation technologies. In the end, bricks and mortar stores are losing popularity as more consumers turn to online retailers to make their purchases.

With this in mind, it's crucial for both omni channel and pureplay retailers to know what motivates customers to purchase online. We've collected retail sales figures and stats that are both eye opening and revealing to help you.

Of all the retail sectors that are available, fashion is the most popular and accounts for 28% of all e-commerce sales in the UK. This is likely due to the availability of a wider range of merchandise and the ease of trying on clothes without leaving the house. Electronics is second with 16% of the sales made through e-commerce. This is likely because of the constant need for new gadgets and the desire to stay current with the latest technologies. Online sales of hobbies and leisure products represent 15% of all online sales.

When asked what drives customers to shop online, 57% of UK consumers said convenience was the main reason. This is followed by 48% who cited price comparison, and 37% who said they were looking for special deals or discounts. These results suggest that consumers in the UK are less influenced by price than their European counterparts and are more focused on convenience and a broad product range.

2. Online shopping in the UK

Shopping online is now a part of daily life for many UK customers. Whether it's to buy electronic gadgets, groceries or even clothes - more than half of UK residents over 65 have made a purchase on the internet in the last year. With a wide range of payment options customers can also decide the best time and method for their goods to be delivered.

While there are many reasons for shoppers to shop online, some of the most common include convenience price, availability, and price. In fact, 57% of shoppers who shop online say that convenience is the primary motive behind their shopping. Additionally, 48% pointed to lower prices while 37% said they have a wider selection of choices.

Online shopping habits of UK consumers are also becoming increasingly environmentally conscious. For instance, 79 percent of UK online shoppers report recycling boxes and other packaging materials that they use in their purchases. They can take action if their orders are not packaged in an eco green manner.

In addition to lessening their impact on the environment, some consumers are also trying to make their online shopping experience more personal. For example 35 percent of UK shoppers have bought clothes or footwear from a retailer with their size information on the file. This allows them to bypass the return process and get what they want faster.

It is interesting to note that UK consumers are reported to be more willing than ever to wait for online orders. This could be because they are used to the slow delivery times and are more aware of the time it takes for the item to be delivered via the mail.

3. Online shopping in the UK by the age group

Shopping online is extremely popular in the UK. The most popular items to purchase are clothes and accessories, followed by food items, and finally media like movies and music. Online shopping is very popular in the UK, especially during the annual Black Friday sales and Christmas sales. These sales are extremely convenient for shoppers. It is also simple to compare prices and products on the internet when making these kinds of purchases.

It is important to know that online shoppers come from a variety of backgrounds. This makes it essential for online retailers to know what their target audience is seeking when they purchase products. In addition to this, it is also important to know how much time each age group spends shopping online. The younger generation, for instance is more likely to use mobile devices to shop than any other age group. This is due to the fact that this age group is very constrained in time and will utilize multiple devices to accomplish online tasks.

The older generation on the other hand tend to have more conservative purchasing habits and are less affected by advertisements on the internet. They are also more likely to visit high street stores to see and touch products prior to making an purchase. However, this doesn't mean they won't shop online. The convenience and ease of online shopping are still very appealing.

Another important aspect to take into consideration when it comes to online shopping is that older generations are more likely to demand and demand free delivery on all their purchases. Additionally, they are more likely to abandon their carts when they believe that shipping costs are too high. Additionally, 61% of those over 55 claim that they will add additional items to their carts to reach the threshold of free delivery.

4. Online shopping in the UK by gender

Both genders in the UK are equally likely to shop for products on the internet. Women are more likely than men to make big purchases, such as electrical appliances and furniture. Both groups are more likely to purchase fashion household and garden products consumer electronics, as well as cosmetics and health products.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to research 70% of shoppers were influenced by the response of retailers to the COVID-19 outbreak. 69% of shoppers looked for brands that supported and worked closely with their local community.

Shoes and clothing are the most sought-after items to buy online in the UK. In fact, 62 percent of British women who shop online shopping sites in united kingdom bought these items by the year 2020. However the online sales don't just apply to clothing with a wide range of other items available, like kitchenware, jewellery and sports equipment.

As a result, online shopping is becoming increasingly popular as a way to get the best deals on these items. In fact, some analysts have predicted that ecommerce sales will account for almost 1/3 of all retail sales by 2024.

Some retailers are struggling with the rise of online shopping, whereas others are flourishing. Particularly, online sales are booming for health, fashion and beauty, home and gardening, and consumer electronics.

The trend for buying online for these items is likely to continue to expand in the coming years. As the number of people who use the internet increases it is anticipated that online shopping will become more popular in the future. With the increasing popularity of this method of shopping, it is essential for retailers to make sure their sites are optimized for mobile devices and provide a secure and easy checkout process.

5. Online shopping in the UK by region

The UK is a major European online marketplace. When they shop online the customers of the UK are influenced by price, convenience and a variety of products. These factors make it a great place for retailers to build their online presence and offer an effortless shopping experience online.

In the COVID-19 pandemic, online sales grew dramatically because consumers were looking for secure and convenient options for shopping. This trend has continued post-pandemic as consumers continue to use online shopping as an attractive alternative.

Shopping online is a large component of the UK retail industry There are estimates that it could account for three-quarters of all retail sales by 2024. This increase is the result of the increasing use of e-commerce by consumers as well as technological advances.

57 percent of UK online Shopping figures uk shoppers believe that convenience is the main reason for them to shop online. The 48 percent who claim it's easier to find deals and special offers as well as the 37% who say that there's a greater selection of items available online are behind. In Europe, a higher proportion of consumers cite the lower cost as a primary factor in their decision to purchase online.

Consumers are also open to trying new brands and products when they shop online. Nearly 25% of shoppers online have bought items they've never purchased in a store previously, and a majority are willing to try new items when purchasing from a marketplace like Amazon. UK shoppers are in love with the buy now, pay later checkouts. 29 percent of online shoppers have used this option during the last year.

A strong online return policy for the UK is also an important aspect of e-commerce. The majority of online shoppers (59%) will check a retailer's returns policy before purchasing, and a majority will expect the retailer to be responsible for organizing and paying for return shipping.