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Online Shopping Figures For the UK

The online retail market has been growing continuously since its inception. This is evident especially in the UK where ecommerce is responsible for 20% of retail sales.

Many people shop online to research brands prior to purchasing and 45% of them prefer to "buy online, then pick up in stores". This is an interesting shift in the way people shop that bricks-and-mortar stores should take note of.

1. Online retail sales in the UK

There's no doubt that sales on retail websites have grown substantially in the UK over recent years. In fact, according to 2023's statistics the B2C e-commerce market is set to hit almost $120 billion by next year. This growth is a result of shifting consumer habits and the widespread adoption by retailers of digital transformation technologies. Bricks and mortar stores are gaining popularity as shoppers increasingly turn to online retailers.

With this in mind, it's crucial for both pureplay and omni channel retailers to know what motivates shoppers to buy online. To help you do this, we've put together an assortment of retail sales figures and statistics that are both eye-opening and informative.

Of all the sectors of retail that are available, fashion is the most sought-after, accounting for 28 percent of all sales made through e-commerce in the UK. This is probably due to a greater variety of merchandise available and the convenience of being capable of trying on clothes without having to leave home. Electronics is the second most popular item, accounting for 16% of the sales on e-commerce. This is likely because of the constant need for new devices, as well as the desire to stay current with the most recent technology. Hobbies and leisure products are also a favorite purchase online, with 15% of all e-commerce sales.

When asked about the factors that drive customers to shop online, 57 percent of UK consumers cited convenience as the primary reason. This is followed by 48% who cited price comparison and 37% said they were looking for special discounts or offers. These results indicate that UK shoppers are less driven by price than their European counterparts and are more focused on convenience and a broad product variety.

2. Online shopping in the UK

Online shopping is now a regular aspect of life for a lot of UK residents. Be it for groceries, electronics, or fashion - almost half of UK residents over the age of 65 have made a purchase on the internet within the last year. With a variety of payment methods available, shoppers can also choose the best time and method for their goods to be delivered.

Convenience, price and availability are among the top reasons shoppers shop online. In fact, 57% of people cite convenience as their main reason to charity shop online clothes uk online. Additionally, 48% of them cited lower prices as another advantage, while 37% cited a wider range of options as well.

Online shopping habits of UK consumers are also becoming increasingly eco-conscious. For instance, 79 percent of UK online shoppers report that they recycle boxes and other packaging materials they have purchased from their purchases. They may even take action if think their purchases aren't being delivered in environmentally friendly packaging.

Some customers wish to make their online shopping experience more personal. They are not only trying to reduce their environmental impact but also reduce their carbon footprint. For example, 35 percent of UK customers have purchased clothing, footwear, and accessories from a retailer that has their size information stored. This allows them to avoid the return process and to get what they want quicker.

It is interesting to consider that UK consumers are reported to be more willing than ever to wait for online orders. This could be because they are more accustomed to the slow delivery times and are more aware of how long it takes for an item to arrive in the mail.

3. Online shopping in the UK according to age group

Shopping online is extremely popular in the UK. Clothing and accessories are among the most popular items followed by food items, and entertainment such as music and movies. Shopping online is extremely popular in the UK particularly during the annual Black Friday sales and Christmas sales. This is due to the fact that people find these sales convenient. Online comparisons of prices and products are also possible when purchasing these items.

It is crucial to understand that online Shopping figures Uk shoppers are a diverse group. This makes it vital for ecommerce companies to understand what their target audience is looking for when purchasing products. It is also important to know how long each segment of customers spends online. The younger generation, for example, is more likely to use mobile devices to shop than any other group. This is due to the fact that this age group is time-poor and will use multiple devices to complete online tasks.

The older generations are more sceptical about their buying habits and less influenced by online advertising. They are also more likely to go to stores in the high street to look at and feel items before making purchases. However, this doesn't mean they will not buy online due to the convenience and ease of use of online shopping remains extremely appealing to them.

A second interesting factor online Shopping figures Uk to take into consideration when shopping online is the fact that older generations are more likely than younger generations to anticipate and expect free shipping on all of their purchases. In addition, they are more likely to abandon their carts when they believe that shipping costs are prohibitive. Moreover 61% of those over 55 say that they will add more items to their carts in order to reach the free delivery threshold.

4. Online shopping in the UK according to gender

In the UK, men and women are equally likely to shop online. Women are more likely than men to make large purchases like furniture and electrical appliances. Both groups are more likely to buy clothing products, home and garden items, consumer electronics, and health and beauty products.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have shown that 70% of shoppers are influenced by the way a company responded to the COVID-19 pandemic with 69% of them looking for brands that support and are in close contact with their local communities.

The most sought-after online purchasing items in the UK are footwear and clothing. In fact 62 percent of British women who shop online will purchase these items by 2020. Online sales are not limited to clothing. Other products such as jewellery, kitchenware and sports items are also available.

In the process, online shopping is becoming increasingly popular as a method to find the most affordable prices on these items. In fact, some analysts have predicted that online sales will make up nearly 1/3 of all retail sales in 2024.

While some retailers struggle to keep up with the growth in online shopping, others are flourishing. Online sales are growing in fashion, health and wellness as well as home and garden and consumer electronics.

In the near future the future, online shopping for these products is expected to increase. As the number of internet users increases it is expected that online shopping will become more popular in the future. With the growing popularity of this method of shopping, it is important for retailers to ensure their websites are optimized for mobile devices and provide a simple and secure checkout process.

5. Online shopping in the UK by region

The UK is a leading European online marketplace. The majority of its customers are influenced the convenience, affordability and wide range of products when they shop online. These factors make it an ideal place for retailers who want to improve their web presence and provide seamless shopping.

During the COVID-19 Pandemic, online sales grew significantly as people sought out safer and more convenient alternatives to store purchases. This trend has continued post-pandemic, as consumers continue to use online shopping as a viable alternative.

Online shopping is a major component of UK retail, and some estimates suggest that it could make up one-third of sales by 2024. This growth is driven by the growing popularity of e-commerce among consumers and advances in technology.

In the UK 57% of online shoppers say convenience is the primary reason they shop online. The 48% who say it's easier to find deals and special deals as well as the 37% who claim there is a greater range of items available online are behind. This contrasts with Europe where a larger percentage of consumers stated lower prices as the main reason behind their purchase online.

Online shoppers are also eager to try new products and brands. Nearly 25% of online shoppers have purchased products that they have never bought on the high street previously, and a majority are willing to try new products when shopping on a marketplace like Amazon. Pay-as-you-go checkouts are a popular choice for UK customers, with 29 percent of shoppers using the buy now pay later option over the last year.

Additionally, a strong online return policy is a vital aspect of the e-commerce environment in the UK. The majority of shoppers (59 percent) will research a retailer's returns policy before buying, and nearly half will expect a retailer to be responsible for the return and payment shipping.